I Am An Investor: Transamerica
BRAND ADVERTISING CAMPAIGN
BRAND ADVERTISING CAMPAIGN
The world of investing is no longer anexclusive club.
“Be an investor” is an example of how a brandand product point can reverberate together to create a powerful message. Targeting the emerging investor and offering them a low minimum investment of $50 a month, the world of investing was no longer an exclusive club. “Be an investor” was a campaign filled with all the pride and optimism of crossing over into this new world. Working with director and photographer Albert Watson I designed a campaign that presented simple, real people as proud, strong and confident. Filmed and photographed in rich deep black and white the campaign has a sophisticated documentary feel.
The campaign had some startling success. The number of new accounts soared nearly 250% in the first year of advertising and call volume increased 395%, with total assets up 104%.
“Be an investor” is an example of how a brandand product point can reverberate together to create a powerful message. Targeting the emerging investor and offering them a low minimum investment of $50 a month, the world of investing was no longer an exclusive club. “Be an investor” was a campaign filled with all the pride and optimism of crossing over into this new world. Working with director and photographer Albert Watson I designed a campaign that presented simple, real people as proud, strong and confident. Filmed and photographed in rich deep black and white the campaign has a sophisticated documentary feel.
The campaign had some startling success. The number of new accounts soared nearly 250% in the first year of advertising and call volume increased 395%, with total assets up 104%.
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